ABOUT US
ABOUT US
Consumer Products International
As a leading sales and management company we have intimate and unique relationships with key buyers across the United States, giving your brand a point of entry into some of the largest retail accounts in the United States.
We are focused on providing clients consistent business growth, with an emphasis on enhancing bottom line performance. We accomplish this by using advanced analytics, strategic planning, and networks of power brokers across every major retail channel.
The core strength of our retail sales team combined with our forward thinking marketing team provides both domestic, and international brands with the infrastructure they need to experience great success in the US market.
ABOUT US
OUR TEAM
MITCH GOULD
Mitch has also successfully launched a wide range of products from concept to shelf, many of which can be found in prestigious magazines like Time, Newsweek, Sports Illustrated, People, US, U.S. News & World Report, Men’s Health and Maxim.
He has placed new entrepreneurs, major companies and celebrity-branded products—such as Steven Seagal’s Lightning Bolt, Hulk Hogan’s “Hogan Energy” supplement, Chuck Liddell’s Iceman RX and Roberto Clemente Jr’s PowerICE—into some of the most sought-after markets and accounts in the country. These include Wal-Mart USA, Wal-Mart International, Sam’s Club, Costco,Home Depot, Lowes,Menards,GNC, Tree of Life, Kroger, Safeway, Fred Myer, Amazon.com, Walgreens, CVS, Rite-Aid, K-Mart, 7-Eleven, Target, Miejers, Fred’s, USA Sports, Ace Hardware, Bradley Caldwell, Central Garden Supply.
Mitch has partnered with eight-time Mr. Olympia Ronnie Coleman to develop RonnieColemanNutrition.com, and most recently worked with Hulk Hogan for HoganNutrition.com.
sherry gould
Sherry has worked with hundreds of manufacturers for the past two-plus decades. She has a deep understanding of the problems that manufacturers seeking penetration and expansion into the U.S. market face today.
She has worked with such accounts as Wal-Mart Stores Inc., Amazon.com, Lowe’s, 7-Eleven, CVS, Walgreens and K-Mart, to name a few. By using her professional skillset and experience, she can help your company reach its goals.
Sherry also is in charge of all day-to-day operations in the office.
Scott Gould
As Vice President of Operations, Scott Gould will oversee all the operations and departments in CPI.
In his former position as Vice President of Business Development, Scott was responsible for implementing both unique and proven marketing strategies to grow CPI clients’ brands. A fourth-generation retail professional, Scott brings a combination of technical and creative expertise to his work.
He has directed a number of creative social media campaigns, involving the development of unique promotions and contests and building consumer trust and brand recognition. He has also implemented a number of innovative e-commerce solutions, including the integration of real-time warehouse inventory with merchant systems.
Successfully managing multiple advertising campaigns with budgets exceeding 6 figures, Scott has earned real ROI and increased market presence for CPI’s clients. His market savvy is a result of closely following current trends, which allows him to formulate exactly the right messages for the right audience at precisely the right time.
The combination of skills Scott brings to CPI allows him to work interdepartmentally, coordinating the efforts of the firm’s sales, marketing, and Internet technology teams. This requires a great deal of creative thinking and technological expertise, and Scott prides himself on his ability to come up with innovative solutions to all types of challenges.
Scott has proven time and again that he is capable of blending CPI’s established model for success, which has made the firm one of the most successful sales and marketing agencies in the United States, with the type of creative and technological innovation that allows CPI to stay on the cutting edge of its industry.
As Vice President of Operations, Scott Gould will oversee all the operations and departments in CPI.
In his former position as Vice President of Business Development, Scott was responsible for implementing both unique and proven marketing strategies to grow CPI clients’ brands. A fourth-generation retail professional, Scott brings a combination of technical and creative expertise to his work.
He has directed a number of creative social media campaigns, involving the development of unique promotions and contests and building consumer trust and brand recognition. He has also implemented a number of innovative e-commerce solutions, including the integration of real-time warehouse inventory with merchant systems.
Successfully managing multiple advertising campaigns with budgets exceeding 6 figures, Scott has earned real ROI and increased market presence for CPI’s clients. His market savvy is a result of closely following current trends, which allows him to formulate exactly the right messages for the right audience at precisely the right time.
The combination of skills Scott brings to CPI allows him to work interdepartmentally, coordinating the efforts of the firm’s sales, marketing, and Internet technology teams. This requires a great deal of creative thinking and technological expertise, and Scott prides himself on his ability to come up with innovative solutions to all types of challenges.
Scott has proven time and again that he is capable of blending CPI’s established model for success, which has made the firm one of the most successful sales and marketing agencies in the United States, with the type of creative and technological innovation that allows CPI to stay on the cutting edge of its industry.
MIKE MYRTHIL
Executive Vice President
Mike has met and developed relationships with buyers in all channels of the Food, Drug, Mass Merchandise, Convenience Stores, and Specialty Health industries. These relationships include companies like CVS, Walgreens, Vitamin World, Vitamin Shoppe and Best Buy.
He has attended ECRM events, where buyers and sellers come together for special one-on-one, “speed dating” type meetings. These sessions have provided Mike with priceless exposure to dozens of major national brands.
Mike takes pride in having been a part of several product launches that have resulted in millions of dollars in sales.
glen jarvis
Executive Vice President
Glen, who will oversee CPI’s South Pacific Region, comes to CPI with more than two decades of experience in the sports nutrition industry. He worked with Advanced Sports Nutrition for 12 years where he invented the world’s first and only HP100 Protein Ice Cream and became the national sales and marketing manager of the company in Australia. Also birthing several product lines into the retail sector, Glen knows exactly what it takes to launch products into new markets.
As a bodybuilder himself, Glen understands the market intuitively due to being a consumer that would purchase these sports nutrition products. He brings more than two decades of knowledge of the sports nutrition industry.
In recent years with two partners, Glen founded LiveLean PRO in Australia and launched it in the U.S., which incorporates nanotechnology maximizing the body’s absorptions of the products taking health and performance effectiveness to a level not previously experienced.
Glen’s experience in setting up LiveLean PRO in the U.S. from the ground up from Australia gives him invaluable knowledge, know-how, understanding, and the mentality it takes to succeed in the U.S., the mecca market of the world, and wish list success story for companies in the South Pacific.
At the helm of CPI’s South Pacific Region, Glen is your step-by-step retail professional who will help you successfully enter the U.S. market.
Marc C. Sanchez
FDA Attorney
Marc is dedicated to helping CPI’s clients navigate the complex world of FDA and USDA legislation.
Marc represents FDA-regulated companies in the food, dietary supplement, beverage, cosmetic, medical device, and drug industries. With a broad depth of experience, he advises clients on the regulatory requirements and strategic corporate considerations that affect the importation, distribution, and exportation of FDA-regulated products.
Marc is a frequent national speaker on FDA compliance issues affecting the food, dietary supplement, and medical device industries. He is also considered a leading voice in understanding the Food Safety Modernization Act, which has fundamentally changed food law in the U.S., with interviews and contributions in the Washington Post and Huffington Post.
Marc is the author of two textbooks, including Springer International’s first food law text, now in its 2nd edition. He is also a lecturer at Northeastern University.
Marc is a member of the Washington State Bar Association and the D.C. Bar Association. His practice is limited to matters and proceedings before the United States Food & Drug Administration.
andrew polin
Andrew is a 30-year-career journalist and marketing expert in the fields of advertising, public relations, graphic design, online marketing and strategic planning.
A two-time graduate from the University of Florida with a bachelor’s in journalism and master’s in business, Andrew is a marketing strategist with an expertise in traditional and internet marketing campaigns and content creation.
He’s also a creative individual certified to develop websites and to implement social media campaigns. He’s skilled in Adobe Photoshop, Adobe Dreamweaver, HubSpot and WordPress.
As a journalist, Andrew has covered local and state government features and the 1980 Arkansas gubernatorial election when President Clinton was governor.
merilee kern
Director of TV Promotion
Merilee Kern, MBA, is an internationally-regarded brand analyst, strategist and futurist who reports on noteworthy industry change makers, movers, shakers and innovators across all categories, both B2C and B2B. This includes field experts and thought leaders, brands, products, services, destinations and events.
Kern is the Founder, Executive Editor and Producer of lifestyle TV segments that air across the country .
As a prolific consumer and business trends, lifestyle and leisure industry voice of authority and tastemaker, Kern keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme. Her work reaches multi-millions worldwide via broadcast TV (her own shows and copious others on which she appears) as well as a myriad of print and online publications.
kayla zadel
Christian stanbury
During that time, Stanbury, who received a bachelor’s in finance from Purdue Global, has managed teams of coders, graphic designers, and data analysts to help major brands achieve their digital goals. Stanbury blends strategy, creativity, technology, media, and analytics to drive innovation.
Stanbury leads a full-service digital marketing team that develops and executes multi-channel marketing strategies for IHM clients. Stanbury’’s expertise includes Search Engine Optimization, Web Development, Graphic Design, Data Analysis, Social Media Management, Reputation Management, Mobile Optimization, Pay Per Click Strategy, Geo-Fencing Marketing, Drone Photography, and SEO.
Saurabh Bhatt
IT Director