ABOUT US

ABOUT US

Consumer Products International

Consumer Products International specializes in helping companies to launch and market new and existing products throughout the United States. We work closely with brand developers, manufacturers, and retail outlets to ensure a smooth transition from product launch through consumer purchase. Our proven track record features over two decades of success assisting brands of every size to enter and thrive in the worlds largest retail market. We pride ourselves on consistently exceeding our client’s expectations.

As a leading sales and management company we have intimate and unique relationships with key buyers across the United States, giving your brand a point of entry into some of the largest retail accounts in the United States.

We are focused on providing clients consistent business growth, with an emphasis on enhancing bottom line performance. We accomplish this by using advanced analytics, strategic planning, and networks of power brokers across every major retail channel.

The core strength of our retail sales team combined with our forward thinking marketing team provides both domestic, and international brands with the infrastructure they need to experience great success in the US market.

ABOUT US

OUR TEAM

MITCH GOULD

CEO

Mitch Gould, a third-generation retail distribution and manufacturing professional specializing in consumer products, has more than 25 years of experience in the retail industry. His expertise spans several categories of consumer products, including lawn and garden, hardware and, more recently, sports nutrition, dietary supplements and beverages. Over the years, he has represented organizations such as Igloo, Rubbermaid, Sunbeam, Remington, Ames, Chapin, Paramont, Miracle-Gro, Desa International, Native Remedies, Organic Food Bar, PowerICE, and Bob Wall’s KO Fitness drink,

Mitch has also successfully launched a wide range of products from concept to shelf, many of which can be found in prestigious magazines like Time, Newsweek, Sports Illustrated, People, US, U.S. News & World Report, Men’s Health and Maxim.

He has placed new entrepreneurs, major companies and celebrity-branded products—such as Steven Seagal’s Lightning Bolt, Hulk Hogan’s “Hogan Energy” supplement, Chuck Liddell’s Iceman RX and Roberto Clemente Jr’s PowerICE—into some of the most sought-after markets and accounts in the country. These include Wal-Mart USA, Wal-Mart International, Sam’s Club, Costco,Home Depot, Lowes,Menards,GNC, Tree of Life, Kroger, Safeway, Fred Myer, Amazon.com, Walgreens, CVS, Rite-Aid, K-Mart, 7-Eleven, Target, Miejers, Fred’s, USA Sports, Ace Hardware, Bradley Caldwell, Central Garden Supply.

Mitch has partnered with eight-time Mr. Olympia Ronnie Coleman to develop RonnieColemanNutrition.com, and most recently worked with Hulk Hogan for HoganNutrition.com.

sherry gould

CO-FOUNDER

Sherry has worked with hundreds of manufacturers for the past two-plus decades. She has a deep understanding of the problems that manufacturers seeking penetration and expansion into the U.S. market face today.

She has worked with such accounts as Wal-Mart Stores Inc., Amazon.com, Lowe’s, 7-Eleven, CVS, Walgreens and K-Mart, to name a few. By using her professional skillset and experience, she can help your company reach its goals.

Sherry also is in charge of all day-to-day operations in the office. 

JEFF FERNANDEZ

EXECUTIVE VICE PRESIDENT

Jeff has more than two decades of diversified retail purchasing experience in large, multi-format brick and mortar operations, and with Amazon.com, the world’s largest online retailer. Jeff brings an in-depth understanding of retail operations, purchasing and category management. Jeff has had proven success managing multi-million-dollar health and personal categories, OTC and skincare categories at some of the world’s largest retailers, including Wal-Mart Stores Inc. and Amazon.com.

During his time at Amazon.com, he played a key role in launching the Health and Personal care store. His responsibilities included building and managing categories, including Sports Nutrition, Vitamins, Weight Loss, Health Care OTC, Sexual Wellness, as well as early responsibilities in Personal Care and Grocery.

He also was responsible for building a business at Amazon.com from nothing to close to $100 million in revenue over the past five years. Jeff’s wealth of industry knowledge and deep relationships with all manufacturers are attributes that are effectively used for CPI’s client base.

Kenneth E. Collins

kenneth e. collins

EXECUTIVE VICE PRESIDENT

Ken Collins comes to Nutritional Products International with two decades of experience in the sports nutrition and consumer goods industries.

Most recently, Ken worked as a director of sales for five years at Glanbia Performance Nutrition, the largest sports nutrition company in the world, and, before that, he spent 15 years at Muscle Foods USA in top sales, purchasing, and operations.

A savvy and results-oriented senior sales executive specializing in the nutritional supplements sector, Ken has extensive experience in client management, strategic planning, product launches, and promotions management.

After 20 years in the sports nutrition industry, Ken has built a reputation with multiple sports nutrition channels, including vendors, customers, and competitors.

Collins has been married to his wife, Barbara, for 21 years, and they have a 16-year-old daughter, Jenna. When he is not calling clients or retail buyers, Collins is an avid sports fan who follows the New York sports teams, the Yankees and Jets, and bleeds blue and white for the Penn State Nittany Lions.

 

SCOTT GOULD

VP OF BUSINESS DEVELOPMENT

As Vice President of Business Development, Scott Gould is responsible for implementing both unique and proven marketing strategies to grow CPI clients’ brands. A fourth-generation retail professional, Scott brings a combination of technical and creative expertise to his work.

He has directed a number of creative social media campaigns, involving the development of unique promotions and contests and building consumer trust and brand recognition. He has also implemented a number of innovative ecommerce solutions, including the integration of real-time warehouse inventory with merchant systems.

Successfully managing multiple advertising campaigns with budgets exceeding 6 figures, Scott has earned real ROI and increased market presence for CPI’s clients. His market savvy is a result of closely following current trends, which allows him to formulate exactly the right messages for the right audience at precisely the right time.

The combination of skills Scott brings to CPI allows him to work interdepartmentally, coordinating the efforts of the firm’s sales, marketing and Internet technology teams. This requires a great deal of creative thinking and technological expertise, and Scott prides himself on his ability to come up with innovative solutions to all types of challenges.

Scott has proven time and again that he is capable of blending CPI’s established model for success, which has made the firm one of the most successful sales and marketing agencies in the United States, with the type of creative and technological innovation that allows CPI to stay on the cutting edge of its industry.

MIKE MYRTHIL

GENERAL MANAGER

Mike brings more than 12 years of sales and marketing experience to the CPI team. He has an in depth knowledge of Consumer product industries.

Mike has met and developed relationships with buyers in all channels of the Food, Drug, Mass Merchandise, Convenience Stores, and Specialty Health industries. These relationships include companies like CVS, Walgreens, Vitamin World, Vitamin Shoppe and Best Buy.

He has attended ECRM events, where buyers and sellers come together for special one-on-one, “speed dating” type meetings. These sessions have provided Mike with priceless exposure to dozens of major national brands.

Mike takes pride in having been a part of several product launches that have resulted in millions of dollars in sales.

Christian Stanbury

Christian stanbury

DIRECTOR OF MARKETING

Christian Stanbury, a U.S. Air Force veteran, has worked in the digital world for more than 21 years.

During that time, Stanbury, who received a bachelor’s in finance from Purdue Global, has managed teams of coders, graphic designers, and data analysts to help major brands achieve their digital goals. Stanbury blends strategy, creativity, technology, media, and analytics to drive innovation.

Stanbury leads a full-service digital marketing team that develops and executes multi-channel marketing strategies for IHM clients. Stanbury’’s expertise includes Search Engine Optimization, Web Development, Graphic Design, Data Analysis, Social Media Management, Reputation Management, Mobile Optimization, Pay Per Click Strategy, Geo-Fencing Marketing, Drone Photography, and SEO.

Andrew Polin

andrew polin

EXECUTIVE DIRECTOR OF COMMUNICATIONS

Andrew is a 30-year-career journalist and marketing expert in the fields of advertising, public relations, graphic design, online marketing and strategic planning.

A two-time graduate from the University of Florida with a bachelor’s in journalism and master’s in business, Andrew is a marketing strategist with an expertise in traditional and internet marketing campaigns and content creation.

He’s also a creative individual certified to develop websites and to implement social media campaigns. He’s skilled in Adobe Photoshop, Adobe Dreamweaver, HubSpot and WordPress.

As a journalist, Andrew has covered local and state government features and the 1980 Arkansas gubernatorial election when President Clinton was governor.

Rosemarie Sunderland

ROSEMARIE SUNDERLAND

FDA/COMPLIANCE

Rosemarie Sunderland helps foreign entrepreneurs sleep soundly at night because they know their product labels will be accepted in the U.S. market. By successfully identifying a product according to U.S regulations, she resolves critical compliance issues that may delay the distribution of a brand.

Rosemarie is a Food Scientist and labeling expert with more than 10 years of experience. She is an authority on FDA, USDA, and other government regulations for nutritional products and supplements.

Our clients know that Rosemarie will be able to convert a brand’s original labels into the proper versions for U.S. distribution. In her, they also have an ally who can make suggestions for any required formula adjustments.

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